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Triumph Motorcycles Ltd. is the largest British motorcycle manufacturer; it was established in 1984 by John Bloor after the original company Triumph Engineering went into receivership. The new company (initially Bonneville Coventry Ltd) continued Triumph's record of motorcycle production since 1902. As of mid-2012, the company produced 49,000 motorcycles and employed 1,600 staff.
Triumph claims to be the oldest continuous production motorcycle company in the world, which is no small feat considering Triumph has survived two world wars (their factory was razed by German bombings during World War II), a series of bankruptcies and mergers, and full receivership in 1983. Its ability to endure has earned it iconic status among motorcycle marquees.
The company dates back to 1885 when 20-year-old Sigfried Bettman began importing bicycles from Germany to Coventry, England. Bettman changed the name to ‘The Triumph Cycle Company’ in 1886 because he thought the word Triumph was more easily understandable in most languages. And, as they say, the rest is history.